🎉Mark Your Calendar: Our Website Launches August 15th

Big news, friends!

We’re officially launching our website on Friday, August 15th, and we couldn’t be more excited to bring Earth Medicine Apparel Co. online at last. We’ve been working closely with the talented team at Fox&Nug to build a beautiful, functional Shopify store where you can learn more about our mission, explore our designs, and place your orders directly.

As a small, bootstrapped brand, we’ve taken our time to build this right. Every step of the way has been fueled by community support, resourcefulness, and a whole lot of heart. This is the next step in a long journey of building something that’s rooted in values, impact, and creativity.

Vending Announcement

We’re also thrilled to announce that we’re vending in person at Denver’s First Friday Art Walk on Santa Fe, next Friday, August 1st! This event has special meaning for our founder, who managed a gallery on this very strip when he first moved to Denver in 2011. Returning to this creative hub to introduce our first full collection to Art-enthusiasts feels like a full-circle moment—and we’d love to see you there. This First Friday is one of the most-attended for the year. Denver shuts down a portion of Santa Fe Drive so attendees can safely explore the various galleries and local vendors present!

We have more from our flagship Kambo Collection of limited edition screen prints to share with folks. Tees and tanks with frogs, macaws, and flowers celebrating the life and legacy of the late Maestro Jhonny Javá and our love of the Amazon Rainforest.

“Why is a T-shirt $65?”

This question reminds us that department stores have conditioned us to $3-$30 shirts. Those shirts are typically made in enormous quantities, feature corporate graphic designs, and bear a wake of destruction from dye houses overseas that poison community waterways, inhumane working conditions in factories where people are paid poverty wages, and high amounts of manufacturing waste. Often, these garments fade and develop holes within a relatively short product lifecycle. And hey, we’re not here to dog on someone else’s business model, but most artist-printed shirts we see are printed on 100% virgin polyester or other garments made unethically…

We hope to demonstrate the added value that’s behind our garments and the reason we feature premium pricing:

• We offer wearable art - that is limited edition, multi-screen, locally-printed designs made and created 100% by human artists - read: no artificial intelligence used for our designs, and never direct-to-garment printing or heat transfer

• Original artwork that supports Amazon conservation, partnerships with Indigenous organizations, and scholarships for artists of intersectional identities - that’s direct impact and activism baked into the price

• Ethical, sustainable garments made from low-impact, durable, eco-conscious materials, made with fair labor - we’ve done the heavy lifting so you can relax into a conscious purchase that aligns with your values.

Every garment is wearable art on a mission—an invitation to make a statement and stand for something bigger.

We’re so grateful to all of you who have supported us from the very beginning. Whether you’ve donated, pre-ordered, collected pieces from our first community events, encouraged us, or simply shared our story, you’ve helped us build this from the ground up.

We’re excited to take the next steps.

With heart,

Founder, Earth Medicine Apparel Co.™

Ready to add Earth Medicine Apparel to your wardrobe?

»📍We’re vending at the following dates and locations:

• First Friday Artwalk on Santa Fe, Denver | August 1st | 5:30 - 9:30 pm

• Mirus Art Gallery, Denver | August 15th + August 29th | 9 pm - Midnight (event is 21+)

• Makers Hive Market, Ft. Collins | August 30th | Noon - 5 PM

More to announce soon!

Up Next in EarthMed Threads

• More on the saga of garment sourcing - how we’re navigating tariffs on imports while seeking long-term partners from American garment manufacturers

• A deeper story behind the creation of El Guacamayo Malu

• Exclusive (aka not on Social Media) sneak peek at our next round of designs from our founder

  🖥️ Celebrate with us online at launch, Aug 15th: www.earthmedicineapparel.clothing/