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Brand Mission/Impact

Brand Mission/Impact

No work. No school. No shopping.

Jan 30, 2026

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5 min read

No work. No school. No shopping.

Boycotts work! How we're showing up today. (PS Please don't buy anything from us today.)

Johnnie Cloudsong
Johnnie Cloudsong

Brand Mission/Impact

+1

Why First Nations Leadership Matters (and how we’re supporting it)

Dec 12, 2025

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5 min read

Why First Nations Leadership Matters (and how we’re supporting it)

Standing With First Nations: Our Impact Partner for Mountain Messengers

Johnnie Cloudsong
Johnnie Cloudsong

Brand Mission/Impact

From the Napo River to the Matsés: Continuing the Circle of Reciprocity

Oct 24, 2025

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5 min read

From the Napo River to the Matsés: Continuing the Circle of Reciprocity

Threads of relationships | More about the Matsés | Sneak peek of new designs

Johnnie Cloudsong
Johnnie Cloudsong

Brand Mission/Impact

From the Amazon with Love: A New Chapter in Our Impact Story

Oct 17, 2025

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6 min read

From the Amazon with Love: A New Chapter in Our Impact Story

🌿 Honoring Our Roots: What’s Next for Our Kambô Collection

Johnnie Cloudsong
Johnnie Cloudsong

Brand Mission/Impact

🌎 Indigenous Peoples’ Day Reflections

Oct 13, 2025

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5 min read

🌎 Indigenous Peoples’ Day Reflections

Honoring the Stewards of Earth Medicines

Johnnie Cloudsong
Johnnie Cloudsong

Webstore

+2

From Ceremony to Everyday — Final Weeks of the Kambô Collection

Oct 10, 2025

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7 min read

From Ceremony to Everyday — Final Weeks of the Kambô Collection

🍂 Staying Grounded as Seasons Change || 20% off all tanks this week

Johnnie Cloudsong
Johnnie Cloudsong

Brand Mission/Impact

How Supporting Indigenous Communities Protects the Amazon

Aug 15, 2025

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9 min read

How Supporting Indigenous Communities Protects the Amazon

Our work with the Quichua indigenous community of Petrona Isla, Río Napo | Come see us at Mirus Gallery, Denver, tonight 9-midnight | Website Launch Update

Johnnie Cloudsong
Johnnie Cloudsong

Brand Mission/Impact

🌿A Healthy Rainforest Impacts Us All

Jul 11, 2025

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7 min read

🌿A Healthy Rainforest Impacts Us All

Protecting the Amazon means supporting the people who call it home. Here's why we care — and how we're taking action with our first impact campaign.🐸

Johnnie Cloudsong
Johnnie Cloudsong

Brand Mission/Impact

Community Care Creates Lasting Impact 💚

Jul 4, 2025

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6 min read

Community Care Creates Lasting Impact 💚

🌿 Update on Our First Impact Campaign | Remaining pre-sale orders ship this week!

Johnnie Cloudsong
Johnnie Cloudsong

Brand Mission/Impact

🌿 A Direct Call for Help: Let’s Support Uli & Ecomunidad Nativa Kambo Family

Jun 27, 2025

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7 min read

🌿 A Direct Call for Help: Let’s Support Uli & Ecomunidad Nativa Kambo Family

From the Amazon to You: A Call for Reciprocity | Who Was Jhonny Javá? | We're Launching a GoFundMe to Support Jhonny's Legacy

Johnnie Cloudsong
Johnnie Cloudsong

Brand Mission/Impact

+1

Groundwork for Impact Reporting

Jun 20, 2025

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8 min read

Groundwork for Impact Reporting

Our First Steps Toward Conscious Impact Reporting, PLUS Relections from Boulder Pride

Johnnie Cloudsong
Johnnie Cloudsong

Brand Mission/Impact

+1

🐸 Maestro Kambô - New Design Announcement!

Jun 13, 2025

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9 min read

🐸 Maestro Kambô - New Design Announcement!

Our founder's first design on Adobe Illustrator honoring the life and legacy of the late Maestro Jhonny Javá 🐸 - PLUS Reflections from Longmont Pride 🏳️‍🌈

Johnnie Cloudsong
Johnnie Cloudsong

Materials Spotlight

+1

Impact Mission and Garment Selection

Jun 6, 2025

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10 min read

Impact Mission and Garment Selection

We vetted dozens of suppliers to source garments that are made using less of Earth's precious resources, in ethical factories, with sustainable materials, while still maintaining comfort and durability.

Johnnie Cloudsong
Johnnie Cloudsong

Brand Mission/Impact

+1

The Story Behind Our First 5 Designs

May 29, 2025

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9 min read

The Story Behind Our First 5 Designs

Honoring the Spirit of Kambô, Supporting the Amazon Rainforest and Its People & Our First Impact Mission

Johnnie Cloudsong
Johnnie Cloudsong

Brand Mission/Impact

Honoring a Legacy: Our First Impact Mission Begins 🌿

May 23, 2025

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7 min read

Honoring a Legacy: Our First Impact Mission Begins 🌿

Healing, Legacy & Regrowth: Collaborating with Ecommunidad Nativa Kambo Family.

Johnnie Cloudsong
Johnnie Cloudsong

Brand Mission/Impact

Wearing Our Why: The Mission, The Movement & What’s Next

May 16, 2025

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5 min read

Wearing Our Why: The Mission, The Movement & What’s Next

It’s bigger than t-shirts. It’s about healing, collaboration, and the future we believe in.

Johnnie Cloudsong
Johnnie Cloudsong

Brand Story

+1

Founder Backstory Pt. 3: Becoming the Medicine: Herbs, Healing & Frogs

May 9, 2025

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8 min read

Founder Backstory Pt. 3: Becoming the Medicine: Herbs, Healing & Frogs

From clinical herbalism in the Front Range to frog medicine in the Amazon. Plus - PRE-SALE ORDERS go live next week!

Johnnie Cloudsong
Johnnie Cloudsong
EarthMed Threads

EarthMed Threads

EarthMed Threads™ - weaving stories of healing, wearable wisdom, and planetary care.

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© 2026 Earth Medicine Apparel Co.™ All rights reserved. The brand names Earth Medicine Apparel Co. and EarthMed Threads, along with our logos, all original artwork, text, photographs, brand and design colors, and designs, are the intellectual property of Divine Medicine Tees LLC dba Earth Medicine Apparel Co. and are protected by copyright and trademark laws. No part of this content may be reproduced, or used without explicit written permission. But please forward to your friends!.
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